Copywriter
Lead Creative
Social Media Promotion
Partnership Management
Concept & Merchandise Lead

Coolhaus and Queer Eye teamed up for a delightful pop-up event at Platform LA, blending delicious treats with a celebration of inclusivity and pride. As the creative lead behind this activation, I conceptualized the event, ensuring it aligned perfectly with both brands' values. Partnering with Coolhaus, an ice cream brand owned by a lesbian couple, and hosting the event outdoors on a sunny summer day, we created a refreshing experience to help attendees beat the heat. Over 650 people attended, enjoying complimentary ice cream sandwiches, branded towels, Netflix Queue magazines, and exclusive swag.